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Email is always evolving, and it can be tough to keep up with the latest email trends. All in all, if you want your email campaigns to be successful, it’s important to stay up-to-date with what’s trending. 

graphic with the words "2023 email trends to jump on"

What are the 5 email trends to jump on now?

1. Interactive content is one of the hottest email trends right now.

By adding interactive elements to your emails, you can make them more engaging. Interactive content is sure to yield higher click-through rates. It can increase conversions, and ensure returning customers.

Some examples of trending interactive content are polls, quizzes, and infographics.

Most people enjoy offering their opinions and interacting with their favorite brands. This presents an ideal opportunity for marketers to increase engagement. Polls, quizzes, and surveys are still relevant in emails and social media. Therefore you should experiment with them to see what works best with your audience.

You can use surveys and polls to gather valuable research about your audience.

Data to note are their purchasing preferences and product feedback. With survey and poll results, you can improve a product or service. Use this information to create new offers based on their answers and feedback. People love to contribute to helping plan a company’s deliverables. You can gauge interest and collect new customer demographics. Knowing audiences’ specific interests helps you to segment your email lists. And provide more relevant content to those segments.

example of an infographicInfographics are a visual alternative to all text in an email message.

Infographics supply more movement and color to what can become monotonous if you only send text emails. It’s a nice break for the eye and a fun way to present content if you want to mix it up more than you usually do.






2. Video is another big trend that’s taking over email.

More and more people are watching videos on their computers and mobile devices. So it makes sense to include video in your email campaigns. Video email can be a great way to grab attention and get your message across.

Customer testimonials and videos of your product in action can pay off big time.

When it comes to longer engagement and more sales, video is the way to go. A video that includes you in it with a positive, personal tone will be appealing to viewers too. And it’ll be more likely to impact their decision-making.


3. Mobile-friendly emails are on trend because of how many people are glued to their cell phones.

example of an email optimized for a mobile phoneEvery single day, people wake up and go to bed checking their email inboxes from their phones.

With 60% of email opens occurring on a mobile device, it’s important to optimize your email campaigns for mobile.

This means using a responsive design (one that’s already formatted for mobile) from your email service provider. Compose short subject lines and clear call-to-actions that stand out!

4. Personalization is on trend and key to successful email campaigns.

By personalizing your emails, they become more relevant and targeted to your recipients.

You can personalize emails by collecting data from prospects that visit your website.

Entice visitors with a free offer, discount, or educational piece. It’s a proven marketing strategy to capture emails and more information about visitors. The data will make it easier to send customized and targeted emails.  This can help increase click-through rates and conversions. When clicking on links or buttons, it shows more interest from the reader than an email open.

Include holiday email messages in your strategy too.

Wish your subscribers sincere greetings, and gratitude. Or, list ideas to make the holiday more enjoyable. Describe how their business has made an impact on yours. It can also contain a positive message, tied to the sentiments of the holiday. Doing this can intensify the connection between you and your audience. Don’t be afraid of adding a picture of your family or a furry family member. You want to be adding personal touches to build on your business relationship.

When gathering data from your contact or lead form, ask for the subscriber’s first name. Your email software can populate the person’s name into the email subject line. This one tip can increase the chance of it someone reading your email.

Talk to the industry you know your segment is in. Or use an example of a recent customer experience who is on the receiving end of your email blast. They can further relate to the message even more.

5. Email automation is a trend that saves you time and increases efficiency.

People have embraced automated and smart technology. We enjoy the convenience of daily amenities. Programmable thermostats, self-starting coffee makers, ice cube makers, and automatic bill pay. 

By setting up automated email campaigns, you can free up your time. Use that newfound time to focus on other aspects of your business. Automation can also help you stay in touch with your subscribers and keep them engaged. So long as you send the emails in a strategic series. Drip prewritten content in a planned sequence over a period of time.

Create more than a welcome series which introduces your company, explains how your service works, and provides a basic overview of what you can offer.   

Set up extra sequences for where your lead or customer is in their business journey. Meet them where they are.

Embracing automation in your email marketing enables your company to reach a much wider audience.  Understand more about your customers than ever before so that you can continue writing relevant content.

Using automation to boost your email marketing efforts won’t only increase sales.

It increases the data you have on your existing customers.  Leading to better, more targeted campaigns in the future. This info is extremely valuable for any company wanting to improve customer experience. There are a variety of ways to incorporate automation into your marketing efforts. I’ll be sure to write another blog post about this amazing and effective technology!

Email is always changing, so it’s important to stay on top of current email trends. Keeping up with them will likely make your campaigns more effective and successful.



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Sue Glenn