When you’re beginning a new business as a solopreneur, there are a lot of things to think about. You’re tasked with building a company from the ground up and finding customers to keep it afloat. One important way to reach more potential customers is through email marketing. Yet, adding this task to your growing to-do list can feel very daunting.
Of all the digital marketing options, one thing you shouldn’t neglect is your email strategy. Email marketing can be a great way to connect with customers and keep them informed about your business. But, it can also be time-consuming and difficult to create effective email campaigns.
Sending regular messages can help keep your business top-of-mind for prospects. And increase sales from your current customers. Email marketing can be tricky – but don’t worry!
Here’s how to make it easy!
This blog post will show you how to make email marketing easy, by using some simple tips and tricks. So you can focus on what’s most important – running your business. I’ll provide tips on setting up an email campaign, creating content that engages subscribers, and tracking results so you can see how well your efforts pay off.
So read on for helpful advice that will help you get the most out of your email marketing efforts!
Here are 7 tips to make email marketing easy when you’re first starting out as a solopreneur:
The first thing to do is choose a reliable email marketing service. This is the provider or platform, also known as an ESP. Get recommendations from business colleagues. Then read reviews from reliable online sources. The ESP should offer easy-to-use templates and drag-and-drop editors.
Next, make sure you have a good opt-in form on your website. This is where people sign up to receive your emails. It’s one of the first things you should do to start growing your list of subscribers. An “opt-in” is an incentive, or an offer, in exchange for someone’s email address. You shouldn’t expect to approach people one by one and ask them to join your email list. No one WANTS to join a list without a reason to do so, and asking people isn’t going to get you very far. It’s also tedious work. Building an email list is an on-going process. You need to create a few opt-ins so you can rotate marketing them on a consistent basis. Make the process easy – ask only for their name and email address in any sign-up form. Don’t request any other details at this point. You can always ask for more information later when someone signs up and you get to know them better.
When creating the campaign design, choose attractive and eye-catching email templates. Include images, fonts, and colors to match your brand. Use photos and videos to break up the text and add interest. Use images sparingly. Some email providers block images by default. So, unless your recipient has turned on image loading for your messages, they may not see anything. Just a blank space where your beautiful image is sitting.
Check that your email is mobile-responsive. More and more people are reading their emails on their phones. So you want to make sure your email looks good no matter what device it’s viewed on.
Craft catchy subject lines that will grab attention and get people to open your emails. Write a short subject line of 6-10 words at most, after reading through the content messaging. No one wants to read a long winded email, especially when they’re checking their messages on the go. Test different subject lines to see which ones generate the most opens. Utilize A/B testing. Experiment with different send times and days to see what works best for your audience.
When you write your email copy, remember to keep your emails short and to the point. Make sure your email is well-written and error-free. Use clear, concise language that your readers will understand. I recommend using the Hemingway app for help with sentence structure. Use clear calls to action and personalize your messages whenever possible. Choose various types of content in your expertise. Automate the sending of messages based on customers behavior or purchase history. Segment your mailing list to ensure you’re targeting the right people. And send only relevant content to that segment.
Add a call-to-action (CTA) link or create a button using contrasting colors to make it stand out. Use strong words like “sign up now”, “click here to buy” or “it’s all in here”. Create a sense of urgency when needed.
Test different versions of your email campaigns to see what works best. Regularly send out email newsletters so that subscribers know they can count on you for updates. Track the success of your campaigns so you can improve them over time. Integrate email marketing with other marketing outlets like social media and paid advertising for better results.
You don’t need a degree in marketing or computer science to create email campaigns that will engage your customers and drive sales.
Email marketing is an extremely effective way to reach your target audience and generate leads. However, it’s not as simple as sending out a few emails and expecting results. To get the most out of your email marketing campaigns, you need to develop a strategy and plan ahead.
In this post, we’ve outlined some tips for making email marketing easy. Your focus is creating content that engages your customers and increases conversions. I’ve also outlined the best practices for email marketing. With the right strategy, you can easily create emails that are both effective and visually appealing. Email marketing doesn’t have to be difficult. In fact, it can be quite easy if you follow a few simple tips.
If you need help getting started with email marketing or want to improve your current strategy, contact me for a strategy session. I’d be happy to share my expertise and help you get the results you’re looking for!